Sterling is your guide through the startup journey. Six stages, thirty scenarios, from offer letter to founder mode.
You just got your first startup offer letter. Learn what vesting, cliffs, and strike prices actually mean before you sign.
You survived the cliff. Now understand what you actually own and what decisions you need to make in year one.
The company just raised a Series A. Learn how dilution works and what the new terms mean for your equity.
The company is scaling and you have real financial decisions to make — options, taxes, and what happens if you leave.
There is an acquisition offer on the table. Understand the waterfall, your payout, and what the fine print actually means.
You are starting your own company. Learn what experienced founders wish they had known about equity, fundraising, and co-founders.
